LOVEPUP launched in 2017 Laura made a cute bandana for her furry bestie, DeeDee. This bandana got so much attention that she started getting requests to make them for her friend’s dogs too. From there LOVEPUP was born and is now a much loved brand from stylish pups around the world.

DeeDee was a part of the LOVEPUP journey from the beginning and would always be by Laura’s side at the sewing table. Sadly, at the ripe old age of 15 years, DeeDee crossed the rainbow bridge in March 2021.

In 2023 a new member joined the team, Daisy the Mini Dachshund. Daisy brings a fresh and sassy vibe to the brand and keeps Laura on her toes by always stealing her tape measure.

LOVEPUP is also passionate about giving back to dogs in need and proudly supports Second Chance Animal Rescue, a pro-life charity that rescue and re-home dogs and cats. A portion of every sale goes towards helping our fur friends find their forever homes. This organisation is close to Laura’s hearts as both DeeDee and Daisy were adopted from there.